Google has some rules for webmasters to make a website eligible for ranking high and placing ads. Besides this, to ensure proper content for a site, you must have to take care of these rules and guidelines. These are known as Google Webmaster Guidelines. Here, I will try to give a quick overview of Google Webmaster Guidelines and later we will going through the in-depth instruction to implement them.
Page Speed: This is the most crucial part of webmaster guidelines by Google. Now, we lived in a fast speed internet world, and it is really annoying to wait for a web page more than 5 Sec. Your speed tells many things about your website health and a sign of a well-managed site. It is also important for mobile SEO. By checking your page with Google Page speed insight, you can quickly identify that, why your site is too slow and which kind of steps you need to take for fixing these errors.
robots.txt: Robot.txt exists in your site root directory to control the crawlers of search engines about which page you want to let it access or not. Sometimes, people blocked some particular page or resource by robot.txt to prevent them from search engine indexing.
Paid links: Avoid building any Dofollow referral links, Affiliate links or paid link’s which is give you financial benefits or commission for selling goods or send the link juice from link resources. You can use Nofollow links to share any Affiliate, referral or paid links that tell the search engine not to follow these links. Try to Keep your outgoing or external links under 50% to comply with this guideline.
The sitemap for search engines: You must have to create a sitemap for Search engine using XML format, where you can sort your all public links. This sitemap should be placed in the root directory of your domain and readily available by a simple URL such as “yourwebsite.com/sitemap.xml.” You may need to update this sitemap from time to time for better indexing. After creating it, submit it to Google by Google webmaster tools to getting index faster.
A quick HTML sitemap/navigation page for visitors: After creating a sitemap for a search engine, it is your second responsibility to create a sitemap or a secure navigation page for your users where they find all relevant links of your website. This is a new principal Guideline for webmaster’s which you must need to obey.
The number of links to your website: Always try to keep your website’s link’s in a reasonable amount whether it is external or internal. Try to keep it under 50 per page and don’t exceed 100 link’s to pass this guideline.
Text/image links: Try to display a text instead of a picture where you can. However, if you really want to share some photos, don’t forget to add the “ALT” attributes to it. Use a meaningful ALT text which accurately describes your image. Make sure to use at least two words instead of only one.
Title/ALT tag: You should describe your image “ALT” tags and <title> elements by meaningful and accurate description. One of the big SEO mistakes is leaving <title></title> elements blank that is shown in the browser tab.
if modified since “If-Modified-Since” is an HTTP header, that tells Google about the last update of a web page since their crawler last crawled it. In this way, the Search engine quickly knows about the updates of a web page and development and regularly shows them in their quest result. Most of the webserver supports this feature to reduce bandwidth usage and avoid interruption.
Dynamic links: Ensure that, your website links are always SEO friendly and straightforward. You should avoid auto-generated links that contain “?” and any other automatic characters to pass this guideline. You can use landing pages to prevent auto-generated links instead of redirecting users dynamically.
These are the most relevant webmaster guidelines that Google provides to follow if you want to promote your website and rank better in the search engines. You can’t get the first page results or publisher’s facilities without following all of them. So put a reasonable effort to pass each of these guidelines for a stable, prosperous business.