Do you ever wonder how Google shows the best results for specific keywords in their first Page? It is actually controlled by some rules and regulations. In the SEO world, these rules are called ranking factors. Before practicing SEO, you have to know about them very clearly. Here we are going to sorted domain related ranking factors for Google that you can keep in your mind when buying a new domain or existing domains from a domain broker.
#Factor-1: Keyword-based domain: If your primary keyword exists in your domain name it sends a good signal for search engines to understand the relevancy of your website for this keyword. So they give it a priority in their search result. However, it is necessary to avoid a lengthy domain name to keep your URL short and easy to remember.
#Factor-2: Keyword at the starting point of a domain: Google gives priority to the domain name that starts with the keyword in its first word. For example, if you search for “SEO service at Newyork,” it shows www.seoservicesnewyork.com at the first result instead of www.newyorkseoservices.com.
#Factor-3: Age of a domain: An older domain is given priority from the newest domain. However, the fact depends on authority. An aged domain could be more authoritative, information-rich and trustworthy, that is why Google uses this matter as a ranking factor. However, it is not a strong ranking signal. Sometimes, the newest domain could be more authoritative and trustworthy rather than an aged domain.
#Factor-4: Renewal length of a domain: A Good online business or website is standing for several years as well as its owner must register it for several years ahead than a single year. On the other hand, some domains are only listed for one year to see the result. So as far as your domain expiry date could fall a significant impact as Google sees your website’s value. Pick a domain for at least 5 years is a great decision to achieve a good impact on the search result.
#Factor-5: Keyword in the Sub-domain: According to the Moz expert panels statement a keyword in the Sub-domain is a ranking signal for SERP results. However, look at what Google CEO tells about subdomains and subdirectories. Don’t use sub-domains unless you have a big and bulky website to manage.
#Factor-6: Domain history: A domain that was changing ownership or face several drops is not functional than a domain that is always live and maintained by one owner. A website’s history tells many things about the site’s trust and value. If domain ownership changed many times, it tells Google to reset the domain history and to negate the links pointing to this domain.
#Factor-7: Public vs. Private whois: Many website owners are usually like to keeping private their whois details so that Google could not identify the website owner. It is the type of activity to hide something from the public. However, many spammers and web criminals are using these techniques to hide from the public. So if you own a single website with the public whois, Google gives it a priority to the website who have the same kind of domain with a private who is details.
#Factor-8: Exact match domain: Exact match domain with your keyword is still a good signal for ranking if you have a quality website that tells everything about your keyword. Otherwise, you cannot get the top result for just using EMD.
#Factor-9: Penalize who is ownership: If Google detects that you have owned a spam site or a website with the security threat, Google usually takes action to the other websites under the same whois details.
#Factor-10: TLD related to a Country: TLD extension for a specific country is also giving priority to Google’s specific countrywide search engines. However, it gets less attention for the universal search results.
These all are crucial ranking factors related to the domain name. Keep in mind when you are going to buy new domains. It can help you to avoid SEO mistakes related to domain names.